Ah, the marketing budget. It is one of the victims of a growing startup or even an established business that is already doing well with referrals. It can be challenging to allocate budget towards actively marketing your business, especially when the ROI is not directly visible from the get go. Regardless of what you can afford for your marketing budget, it is critical that you stick to it. Here are five suggestions to help you […]
Apple is one of the most well-known brands in the world. While Android and PC may own a huge market share of consumer products, you’d be hard-pressed to find someone who hasn’t heard of Apple, Steve Jobs, the iPhone, iTunes, or Mac desktops and laptops. How did Apple become such a huge brand? Less than 20 years ago, Apple was not close to the company and brand name it is today. While it produces great products […]
It’s no secret that Apple and Samsung aren’t the best of friends. In fact, there have been multiple campaigns by both parties that poke fun at each other’s products and services. This year, Samsung has gone all out and they’re not pulling any punches. Samsung released a series of “Ingenious” ads telling the same story of customers getting fed up with an iPhone and deciding to upgrade to a Galaxy. In the series of videos, […]
In the modern B2C and B2B environment, a lot of businesses rely on emails as a source of communication? Email is a widely used form of communication in general. In fact, in 2017 over 3.5 million people used email as a source of communication. With over half the world’s population still involved in sending and receiving emails, you can’t deny that emails aren’t going away anytime soon. So, you can see that it is essential for all […]
We've been thinking about how much of an impact AI will have on Email Marketing. Let's have a look at 4 ways AI will make Email Marketing smarter.
Facebook recommendations to replace reviews - What you need to know as a business owner. See some of the changes that have already been rolled out.
If you are one of those newcomers looking at setting up a Facebook presence for your business, here are some pros and cons you should consider.
As a startup or small businees owner one of the first questions you ask yourself is "Do I need a website for my business?". Here are some reasons why YOU SHOULD have a website.
I have seen a lot of buzz around the Internet of Things (IoT) and forecasts for the Internet of Things market are crazy. It is said that billions of IoT devices are expected to be integrated into our lives over the next five years. “Everything from smart cars and cities to connected homes that adapt to our habits will become the norm” Tim Brugger, Business Insider. The potential connection from the IoT is both exciting […]
Being a small business means that the potential to grow is always there and you just need to reach for it. The online environment is an excellent place to promote your products and services and the ever-increasing rise of social media has given a new zing to traditional marketing. Social media has introduced a more organic and natural way of reaching to your audience and extending your list of clients, but some small businesses still […]