How Web Development Can Help Your Business Improve

With the onset of the global coronavirus pandemic, technology has continued to improve and advance. Now more than ever is the most ideal time for the many opportunities to be leveraged and for the technologies’ many benefits to be reaped.

Several reports have come out that in today’s digital era, the average person spends nearly 7 hours (6 hours and 42 minutes, to be exact) online every single day. It’s safe to assume that with smartphones and the internet’s rise to prominence, everyone’s lives have been revolutionised. To begin with, work has become far less of a hassle, and communication is far more seamless.

Living in a direction that’s mainly digital has certainly expanded in meaning, especially given COVID-19 and the ‘new normal’ it has brought on. Online businesses have had a new life breathed into them, and as a result, offline businesses have taken something of a hit. Everyone now has to rely on the websites of businesses and the internet at large for practically everything. This includes services and products such as food delivery, clothing, medicine, entertainment, education and even employment.

As any web design company will tell you, website development isn’t just important; it’s downright necessary.

How can website development help your business improve?

Accessibility is increased considerably

A website can be accessed by anyone, no matter where they are in the world, at any time. Having one means that at any given point, a potential customer can access information about the services and/or products you offer. Make sure that the website data is essential and sufficient.

Brand awareness is well-accomplished by having a well-made website. This is why great design services are an important part of web development. It also ties into accessibility; even if your website is easy to find, if things like the navigation and flow are bad, then access is still limited for many.

More leads are generated

There will be moments wherein they may need to reach you or someone in your company, so have contact information there. It can help generate solid leads and have the person make a purchase or take advantage of your service.

Needless to say, the number of sales made has a direct impact on just how much profit the business makes overall. Aside from marketing, when a website itself is developed, a business will effectively attract more customers. In turn, more sales will be generated by this.

According to a recent report, there was a 21.3% increase in eCommerce activities in the last year. That’s a clear sign that users have a strong preference for making product purchases on websites when there’s a sale of some sort going on.


Web development is crucial no matter what industry you’re in, but particularly so when you’re a business owner. It can help improve a business considerably through the most subtle yet impactful ways. Two key improvements are the increase in generated leads, as well as the considerable increase of accessibility.

Need a helping hand with website development? Contact Shuttle today! We are a team of creatives, designers, developers and marketers who specialise in digital marketing.


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Shuttle Team
Shuttle Team
We are a collective of creators who have a passion to design, develop, wonder, strategise, manage, idealise, and optimise. An experienced group of individuals who live and breathe digital, engineering and executing solutions to help our clients design forward-thinking brands, business models, and experiences.