Samsung makes Fun of Apple 2018 – Campaign Spotlight

It’s no secret that Apple and Samsung aren’t the best of friends. In fact, there have been multiple campaigns by both parties that poke fun at each other’s products and services. This year, Samsung has gone all out and they’re not pulling any punches.
Samsung released a series of “Ingenious” ads telling the same story of customers getting fed up with an iPhone and deciding to upgrade to a Galaxy. In the series of videos, Samsung uses a pretty hilarious “Ingenious” Apple character to answer the pain points and issues of Apple users.
We won’t say too much, the videos are a must watch to see the story for your self. You got to love these “Samsung makes fun of Apple” adverts.
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Shuttle Team
We are a collective of creators who have a passion to design, develop, wonder, strategise, manage, idealise, and optimise. An experienced group of individuals who live and breathe digital, engineering and executing solutions to help our clients design forward-thinking brands, business models, and experiences.