Apple is one of the most well-known brands in the world. While Android and PC may own a huge market share of consumer products, you’d be hard-pressed to find someone who hasn’t heard of Apple, Steve Jobs, the iPhone, iTunes, or Mac desktops and laptops.
How did Apple become such a huge brand? Less than 20 years ago, Apple was not close to the company and brand name it is today. While it produces great products and designs, a huge reason Apple has found success is due to its savvy marketing tactics.
As marketers, what lessons can we learn from Apple that can help our clients and our own businesses grow?
The folks over at thewebsitegroup.co.uk have put together a great infographic illustrating some of the marketing tactics Apple has used to become a global brand. Check it out here or view it below, and let us know if you’re employing any of these marketing strategies for your clients or business.