Stephen had an events company that supplied neon lights. When covid hit, his business went to 0. Deciding to double down on selling neon lights, he pivoted to an online business and now Kings of Neon has 25 staff, 3 locations and a $5m turnover. Stephen shares about the ups and downs of the journey and some of the practical things businesses can do when facing the pivot challenge.
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my millennial business is produced by SYMO interactive, home of my millennial money.