Improve Search Engine Ranking with these essential SEO strategies

If your website is not ranking with the desired set of keywords you would like, it may be the best time to get back to the basics. Though Google is rolling out regular updates which change the search engine rankings almost daily, the basic functions of the SEO generally stay the same. By using these simple yet really important SEO strategies, you will definitely see the improvements in the ranking.

Keyword Research

Any Successful SEO campaigns start with the keyword research part. Keyword research is extremely important to figure out the keywords and the targeted market for your SEO campaign. It will also help you identify the keywords and phrases that are not too much competitive;
An ideal keyword research will meet the following criteria:

  • The keywords or phrases you select should receive a fair amount of searches. This will ensure that the keywords you are targeting can potentially generate a good amount of traffic.
  • The keywords you are selecting should not be too competitive. Highly competitive keywords may be difficult to get ranked for the smaller websites.
  • The keywords you select should be matched with the theme of the website. Keywords should match the products or services you offer on the website as the picking the wrong keywords will never result in conversions.

On-Site SEO:

On-Page SEO is the process to make the website search engine friendly. This ensures that Google understands the content of your website. It includes the keyword usages, Navigation, User friendliness and more. The most important places of your website should include the keywords. These places include:
a. Meta Title Tag
b. Heading Tags (H1, H2 & More)
c. URL Structure
d. ALT & Title tags in the Image
The usage of the keywords in the content is important, it is also useful that the exact match keywords are not as important as they used to be. Since the rise of Google’s LSI (Latent Semantic Indexing), Google has been able to evaluate the context of the web page content.
This means you don’t need to obsess over using the exact match keywords. Instead, focus on the using a variety of related keywords and phrases to cover the relevant topic and ensuring that your content is long enough to cover the topic.

Technical On-Page Optimisation

Technical optimisation ensures that your website’s structure is Search Engine as well as user-friendly. It ensures that Google can easily crawl and index every content on your site. This process includes a number of factors which include the Website Speed, Mobile-Friendliness, Sitemap, Robots, and Schema Markup.

Link Building

Many studies across the world have shown that link building is still important for high rankings. Getting inbound links from high-authority sources can really benefit your website. This is one of the most difficult and time-consuming processes, but it’s really important for achieving high rankings on search engine. Here are some strategies which can really help:

  • Submitting your business to local business directories like Yellow Pages and Google My Business.
  • Use of tools like SEMRUSH and Ahrefs to explore the backlinks of your competitors.
  • Creating Long-form content that bloggers, as well as journalists, are likely to link to
  • Submit the Guest post on high-authority websites in your industry.
  • Use of Social Media to engage the audience

Create a Blog & Add Content

Content is one of the most important ranking factors. Publishing quality content on the blog is really important to engage the users. We recommend starting with at least 4 articles that cover topics in your niche. After that, publish at least 1-2 pieces of content each month. In order to find the topics for the content, you need do some research and find the topics which people are actually looking and then optimize the content based on the topic and keywords.

Internal Linking

Internal Linking is an overlooked strategy, but one of the most vital strategies to boost the rankings. It helps Google as well as users to easily navigate around your website which helps spread link equity among your web pages and provides a way for the readers to find useful as well as relevant content.
In order to make effective use of Internal Linking, focus on linking from high-authority pages to low authority pages. Use anchor text that really makes sense for both the users as well as Google. Always link to relevant content that offers additional info on the topic of the post.

Make use of Social Media Channels

Social Media is one of the most important tools for the online marketing of your content. As your content gets shared, more people see it, chances of accumulating links increases. In order to ensure that your content gets attention, you need to have a plan in the place to promote the content on social media.
Each of the above-mentioned strategies is essential to getting better rankings. These strategies will ensure you create content that both Google and visitors love, and will set you on the path to better traffic and conversions.


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About Author

Picture of Fabio
Fabio is the CEO and Head of Growth at Shuttle Digital. He has an uncanny ability to envision, craft, and share a story. His creativity, coupled with a wealth of marketing experience, has led to a fine-tuned strategic acumen that guides his clients to success.