“Content is the king in the digital world,” is a line that has been said multiple times in the past, yet it remains true up to this day. This is because people search online to look for relevant pieces of content that they need or want. Whether it’s a blog about the latest gadget, a trending video, or an infographic on the Coronavirus outbreak, the content remains and forever will be valuable. This is where content marketing comes into the picture.
Businesses across the globe can no longer ignore the power of this medium. In fact, Hubspot said that 70 per cent of marketers are actively investing in it, whereas 40
per cent of them said that it is a vital part of their overall marketing strategy.
If you’re still unconvinced, here are four valuable reasons your business must consider investing in content marketing in the Gold Coast:
1. It creates brand awareness
Promoting your business is one matter, and doing so effectively and efficiently is another. Sure, you may sell your brand by word of mouth or make a sales pitch. Yet, nothing beats producing multiple pieces of content as a deliberate way of marketing your business.
Start with your website by ensuring that it clearly represents your brand. It’s also best to have a blog where you can consistently talk about your business, whether products or services. While you’re at it, go ahead and share these posts on your social media channels to create brand awareness and take your business up a notch!
2. It connects with your target market
As mentioned above, content is what online users are looking for in the first place. Whether they’re searching for information, products, or services, your produced content makes all the difference. As a digital marketer, you have to cater to the needs of your target consumers by consistently publishing relevant pieces. As a result, you’ll be surprised at how they resonate with your target market and how your business ends up having a wider reach.
3. It informs and educates the public
Content is powerful as it has the capability not only to inform but also to educate the public. Sure, you may promote your products or services to entice your audience and compel them to patronise your brand. However, other than doing this for business profitability, you can create pieces that provide your audience with true value. Not only will they become well-informed and educated, but it will also make you a thought leader in your industry.
4. It boosts other online marketing strategies
The reason content remains the king in the digital space is that it will always be the core of your digital marketing strategies. As for your on-page Search Engine Optimisation (SEO), producing relevant pieces is required with the integration of appropriate keywords. Even your pay-per-click (PPC) advertising needs compelling copies, which is similarly true for your email and social media marketing.
At this point, you now know why content marketing is vital now more than ever. As discussed above, it creates brand awareness, connects with your target market, informs and educates the public, and boosts other online marketing strategies. Given all these valuable reasons, there’s no denying that content is indeed king in the digital realm!
Are you looking to boost your business’s content marketing? You’ve come to the right place! We’re a full-service digital marketing agency based in Gold Coast, QLD, offering various web solutions, such as SEO, PPC, social media management, email marketing, video marketing, and graphic design. Get in touch with us today to see how we can help