Being a business owner is no easy task, especially when you’re first starting out. There are so many details that need to be accounted for, back end operations, sales, budgeting, product development, marketing, and customer relations are only a few of the jobs business owners need to juggle in order to run a successful business. Many small business owners don’t realise the importance of creating a social media presence and branding your business in the social world. For others, social media might seem like a no brainer, especially when you’ve got your own personal social accounts. However, there’s a little more to it than simply posting a picture with a caption. Outsourcing your social media marketing isn’t just for big business; small and medium sized businesses can also reap the benefits of hiring a social media manager without breaking the bank. If you’re on the fence about outsourcing you should take the following highlights into consideration.
There is a method to the madness.
You might be spinning your wheels with no results if you don’t know how to effectively utilise your brand’s social media accounts and this might end up costing you more money in the long run than if you were to outsource. A lot goes into a professional social media strategy and many businesses simply don’t have the time necessary to run a successful social media strategy. A social media strategist will have the low down on keywords, branding techniques, influencer marketing, and a whole list of other strategies that most new businesses aren’t aware of.
Mismanagement of your social media can cost you money.
Mismanagement of your social profiles or lack of social media involvement can cost you money. Competition is everywhere and customers want to put their money in brands that are relevant and knowledgeable. Social media is an excellent place to showcase what your brand has to offer and why your brand should win out over the competition. If customers go to look up your brand and end up with nothing in their search results, this can be a big problem as they are likely to move on to another brand offering the same products and services. Looking at the big picture, the cost of outsourcing your social media marketing is minimal compared to what you could lose in the long run from not being involved with online branding and marketing.
Outsourcing your social media marketing helps free up your time.
As a business owner your time is valuable so it makes sense to maximise your time in the most efficient way possible. Outsourcing your social media marketing frees up your valuable time, enabling you to handle the most important aspect of your business, furthering your bottom line. You can easily spend hours or days working on your social media branding so outsourcing might make the most sense when it comes to efficiently managing your time.
Still not convinced? Consider setting up a consultation with a social media marketing agency to see how they can help you grow your business. You could also test the waters and track your ROI over a given period of time once you’ve hired a social media manager and choose to discontinue if your numbers haven’t improved. However, chances are high that you’ll be pleasantly surprised at how effective a properly run social media strategy can be for growing a business.