Last year was a massive year in terms of Per-Per-Click (hereinafter ‘PPC’) marketing. AdWords made way for Google Ads, there is a new interface at Google Ads and there were many new features in terms of targeting options, enhancements, features, and campaign types. What is 2019 going to bring for PPC marketing and what strategies should you be taking advantage of? Strategy #1 – Focus on people Far too often we find that PPC […]