Email marketing is still one of the most effective forms of digital marketing, even though it has some negative public perception. Most people who are in this business think that email marketing has been overdone and that now everything happens on social networks. People think that emails are sent only by some old-fashioned organisations that have not yet learned to use social networks. However, in practice, a huge number of successful and modern businesses today […]
In the modern B2C and B2B environment, a lot of businesses rely on emails as a source of communication? Email is a widely used form of communication in general. In fact, in 2017 over 3.5 million people used email as a source of communication. With over half the world’s population still involved in sending and receiving emails, you can’t deny that emails aren’t going away anytime soon. So, you can see that it is essential for all […]
We've been thinking about how much of an impact AI will have on Email Marketing. Let's have a look at 4 ways AI will make Email Marketing smarter.