When you are planning a marketing strategy, you will likely look for various solutions that you can utilise. The matter with most of these strategies is that they come and go; some are only effective for a certain period, while others have been buried in the past. Despite the limited life spans of most online marketing strategies today, there’s one that remains to be effective through the years, and that is email marketing.
Implementing email marketing for your business is extremely important because it is still applicable to many clients. In this article, we will share five reasons email marketing is vital to your business:
1. It lets you stay in touch with your customers
Email marketing is an effective way to stay in touch with your customers. It’s a useful tool to keep your clients informed, which is important if you want them to stay with you for the long run. Use this opportunity to provide valuable information to your customers that will go a long way in keeping them interested in what you offer. This is why email marketing can help you stay in touch with your customers and encourage engagement.
2. It is a cost-effective method to market your brand
Brands need to use all their resources to promote their brand, and this often results in costly solutions. On the other hand, a cost-effective way to do that is to focus efforts on email marketing strategies. Companies need to find ways to maximise their marketing funds while still achieving their goals. With traditional marketing, you will need to pay quite a huge amount of money for TV and print ads, unlike email marketing where you will only need to pay reasonably minimal costs. To make it even better, it is proven to have a higher return on investment.
3. It widens your reach
Email marketing will allow you to reach a broader audience, especially mobile users. This is because there are a growing number of users who check their emails using their mobile devices. For this reason, it’s essential for brands to find ways to interact with mobile consumers to remain competitive in the online marketplace. If you want to effectively reach mobile users, you will need to create content with a responsive design and they need to be short and sweet.
4. It keeps track of results easily
When you have online marketing strategies in place, you will need to measure their results. Fortunately, email marketing is easy to measure. With this, you can track delivery, bounce, unsubscribe, click through, and open rates. All the data you acquire will provide you with a
better understanding of how your campaigns are working. That way, you will be able to adjust it according to the responses you get and improve it for better results.
5. It allows for targeted messaging
Keep in mind that not all your clients will be on the same stage of the buying cycle. The good thing about email marketing is that it allows for targeted messaging, in which you can create content for each type of customer that you are dealing with. By doing so, you get to provide the right content to your customers that will move them down to your sales funnel as efficiently as possible.
At this point, you now know that email marketing is one of the oldest yet most effective digital marketing strategies today. This is why every business needs to invest in email marketing. Fret not; you’ won’t need to spend lots of money to get the ball rolling. As mentioned above, it’s a low-cost digital marketing strategy that will yield high ROI.
Let us help you with your email marketing needs here at Shuttle. We have a team of creative professionals that can help with your content marketing in the Gold Coast to grow your business. Get in touch with us today to see how we can help!