Local SEO strategies to improve rankings

Are you looking for Local SEO Strategies to improve your rankings? Have you tried working with an SEO consultant or are you doing it DIY? You might relate to this next statement. Now that more and more people are realising the importance of SEO and investing in an SEO consultant to help them rank in the search engines, it has become more difficult than ever to rank high for the top keywords in your industry. It is getting difficult to achieve high rankings without investing thousands but it isn’t impossible. There are a couple of tips that you can use to boost your position in local searches. In this article we want to run you through ideas that you can use to help you achieve those rankings.

#1 List you business on Google Places

If you don’t have this then you are going absolutely nowhere in the search engine rankings! This is the first thing that people see when they head to the search engines and look for your type of service. If you aren’t there, it is more likely they won’t purchase from you. Don’t know where to start? You may need to hire a local SEO Company like us to do this as it is quite difficult to get the right content in these listings to make them work.

#2 Earn Local Links

Earning Links from Local websites or bloggers is one of the best approaches you will see. Here are some of the search queries which can be utilized to find such opportunities:
Keyword + “magazine”
Keyword + “write for us”
Keyword + intitle:interview
Site:gov “discounts”
Site:gov “targeted city + services”
“Targeted City”+ ”Nominate a Business”
With the help of such queries, we can get tons of opportunities to build relationships with the webmasters and get a backlink for the website.

#3 Get you business on Social Media

These are incredibly important for a number of reasons. Firstly, when it comes to SEO they give you a nice link. As you may well know, search engines are placing a greater focus on social media rankings. Try to get at least on the top ones like Facebook and Twitter. Remember, this will also allow people to share your links around, which is going to be even more beneficial to you! In addition to this, it provides you with a nice place for your customers to get in touch with you an provide suggestions on how to improve your business. Again, this is going to be HIGHLY beneficial, although not so much when it comes to SEO.

#4 Update and optimise your website

Work on having a high-quality website which lists the services that you offer and the associated keywords. Ensure that it gets updated often. Remember, the search engines absolutely love websites which are updated often and will rank accordingly. If possible, try to put a blog on it. This is a great way of communicating with customers, getting links to your sites and of course keeping your site updated.

#5 Mention your business address on your site

You will be surprised at how few people actually remember to do this. Remember, if you don’t have your address listed then the search engines won’t know where you are located.

#6 Reviews

Encourage people to leave reviews for you when they have used your services. This will show that your company is popular and thus you will climb quickly up those search engine rankings.

#7 Competitor Backlink Analysis

This approach will need a little research on what your competitors are doing. Performing competitor research will give an insight into some of the backlink opportunities which can help to improve local results.


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Shuttle Team
We are a collective of creators who have a passion to design, develop, wonder, strategise, manage, idealise, and optimise. An experienced group of individuals who live and breathe digital, engineering and executing solutions to help our clients design forward-thinking brands, business models, and experiences.