Graphic design is actually extremely important when it comes to making conversions. If you have all else equal, then great images are like the final blow that really knocks out your customer.
In order to see great success with these images, you have to choose them carefully and display them properly. Here are a few tips on how to do just that.
Use Customer Images When Possible
No one is going to believe that a highly doctored, straight-from-the-photoshoot image is real. And if they don’t believe it’s real, it won’t convince them to buy. Instead, you should try to use images of your customers using your product. This far more realistic image will feel more genuine. Customers like it when a company is genuine with them as it implies trust and care.
Plus, showing images of your happy customers works like testimonials but much more effective. Should your product be more instructional, then maybe you could have a gallery where customers can post what they’ve made with your product/training. Actual use is far more convincing and can lead to more conversions.
Capture All Possible Angles
Don’t just use a single image per product! Different views of the same product could show the customer exactly what they’re looking for. This is especially true if your product is clothing. Showing a product from another angle can make different features of your product shine.
Another good idea is for your models to be what you expect your average customers to look like, not highly edited images of brand ambassadors. After all, the customer wants to see how it will look on them, and that will decide if they buy it or not.
Use a Call-To-Action
The call-to-action button is important if you want to make conversions on your website. The button should be large enough to be noticeable among all the other elements on your webpage, but not so large that it blocks content. Don’t just go for a short “sign up now.” Studies say that conversion rates go up when you’re more specific. Try “get top-secret fashion advice straight to your inbox” or something similar.
Using Graphic Design to Increase Website Conversions
The first thing to remember is that a “conversion” isn’t necessarily a sale. It’s whenever a user acts upon any particular goal you’ve set on your website. This can include filling out contact forms, calling your store or downloading a menu. By designing your website around conversions, you can actually still increase your sales. In fact, you are twice as likely to increase your sales if you use conversion principles than not.
Conclusion
Graphic design in websites is extremely important. No matter what product you’re selling, you need to market it the right way to really showcase your product’s selling points and convert visitors. If you think making a website to do this or altering your current one is too difficult, don’t worry. You can always hire designers to do all of this for you and expect stellar results!
Looking to work with a team of creatives, designers, developers and marketers who specialise in digital marketing? Shuttle is the one you’re searching for! We offer design services, digital marketing audits, content marketing and more in Australia. Contact us today to get started!
