Businesses shifting to online spaces know that content drives online traffic to their websites. Although paid ads such as PPC campaigns can divert audiences to their site, a business transaction is completed by a strong brand image, which can be provided by compelling content. Content marketing is one of the many ways to increase brand awareness while building your relationship with your target demographic.
How to Launch a Successful Content Marketing Strategy
Developing a content creation strategy isn’t just about frequently posting to your site. It requires you to understand your audience and create compelling incentives to view and share it with their peers.
If you’re planning to improve your brand’s online presence, here are five tricks that will lead to a great content marketing campaign.
1. Create Shareable Content
An excellent way to increase multiple entrances to your sales funnel is by integrating social media platforms. Depending on how sharable your content is, your posts can reach a broad audience once they’re in these social media channels.
You can create Tweetable facts, such as industry information or product promos from your business, with a ‘click to Tweet or share’ function that distributes the content to Facebook and Twitter. This can increase the entry points from socials to your blog post to boost your brand’s visibility.
2. Focus on Your Content’s Function
It’s easy to fall into the trap of posting viral content for your marketing campaigns. However, this can be costly and unproductive in the long term. Although riding fads and trends are effective for short-term viewership spikes, you should prioritise the development of useful content. Ensure that what you’re posting is helpful to your customers, so that its relevance and shareability will have a long lifespan.
3. Engage With Your Customers
Modern consumers favour a brand that knows how to listen to its target market. The best way to track your content marketing strategy’s effectiveness is by engaging with your customers. You can ask readers simple questions through surveys and polls to understand what content they enjoy.
4. Utilise Guest Blogging
Guest posting can help expand your target market, because it involves your vertical’s community with your content . In addition to giving guest bloggers exposure, you can also post on other websites that ask for guest posters. This allows you to diversify your audience and boost your SEO rankings.
5. Diversify Your Content
Although blogging is the standard way to approach content marketing, you can also look at other formats that can serve the same purpose. Online users prefer seeing a mix of both textual and visual elements when digesting digital information. This is why many brands are prioritising the creation of compelling graphics on their different online platforms.
When diversifying content, consider whether you can condense the information you want to present with other media. You can use GIFs, infographics and videos to showcase your data in inventive ways that appeal to an online audience.
Conclusion
Lastly, you should test your content and its effects before you produce it on a larger scale. Ensure that you perform audience tests to see whether you’re producing the right type of posts. You can avoid the hassle of publishing ineffective content by outsourcing a creative team to improve the quality and production rate of content for your content marketing campaign.
Shuttle is a Gold Coast-based creative agency that helps boost the online presence of businesses. From developers to designers, our team of creatives can provide you with the resources you need to enhance your company’s branding. Contact us today, and let our digital marketing strategies lead your company to success!
