In the modern B2C and B2B environment, a lot of businesses rely on emails as a source of communication? Email is a widely used form of communication in general. In fact, in 2017 over 3.5 million people used email as a source of communication. With over half the world’s population still involved in sending and receiving emails, you can’t deny that emails aren’t going away anytime soon. So, you can see that it is essential for all […]
We've been thinking about how much of an impact AI will have on Email Marketing. Let's have a look at 4 ways AI will make Email Marketing smarter.
Facebook recommendations to replace reviews - What you need to know as a business owner. See some of the changes that have already been rolled out.
If you are one of those newcomers looking at setting up a Facebook presence for your business, here are some pros and cons you should consider.
As a startup or small businees owner one of the first questions you ask yourself is "Do I need a website for my business?". Here are some reasons why YOU SHOULD have a website.
I have seen a lot of buzz around the Internet of Things (IoT) and forecasts for the Internet of Things market are crazy. It is said that billions of IoT devices are expected to be integrated into our lives over the next five years. “Everything from smart cars and cities to connected homes that adapt to our habits will become the norm” Tim Brugger, Business Insider. The potential connection from the IoT is both exciting […]
Being a small business means that the potential to grow is always there and you just need to reach for it. The online environment is an excellent place to promote your products and services and the ever-increasing rise of social media has given a new zing to traditional marketing. Social media has introduced a more organic and natural way of reaching to your audience and extending your list of clients, but some small businesses still […]
Firstly, thanks to the GCJCC, Gold Coast City Council, Business News Australia and Lemon Tree Marketing for putting on an inspiring event. We were lucky enough to have one of Australia’s most successful tech entrepreneurs and investors, Steve Baxter, as a special guest. Not taking anything away from the other guests but I must say Steve shared some great wisdom and knowledge. Honestly, he is one of the great Australian business minds focussed on helping […]
We have had a lot of people pick our brain about “How to create a Facebook Business page” for their business. They have mixed feelings about this due to personal and business reasons. If you are someone who is still thinking about whether to create a Facebook page for your business or not, read our post on the ‘Pros and cons of starting a Facebook page for your business”. This post is a step-by-step guide to […]
Mаrkеtіng trеndѕ are vеrу іmроrtаnt for аnу business in any industry. Knоwіng what your consumers want and what they are ѕеаrсhіng for is an іmроrtаnt component to an еffесtіvе marketing strategy. If you саn рrоvіdе соnѕumеrѕ whаt they are lооkіng for аnd іf you craft the marketing in a way thаt іt wіll gеt thеіr аttеntіоn thеn you are already ahead of the game. Anyone who wаntѕ to ѕtау ahead of the соmреtіtіоn will need […]